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THE DIGITAL INFLUENCE BLOG
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THE DIGITAL INFLUENCE BLOG *
AI, Deep Fakes and Social Media Marketing
You’ve probably heard heard or seen videos using people’s faces or voices for marketing purposes WITHOUT the person’s consent. Whether you’re an individual or a brand, posting content online puts you at risk of being ‘deep faked’.
Top Performing Instagram versus TikTok Video Content
Instagram and TikTok video content has drastically changed in recent months. Read this blog to find out what type of content works and what doesn’t.
How To Create A Successful Social Media Strategy
All the steps we take to create successful social media strategies for our clients, so you can too.
The Biggest Memes On Social Media RN
2024 just started, but the memes and trends are rolling in at full speed. Read up to get ahead!
2024 Social Media Predictions
Everything we’re predicting for 2024, social media-wise. Make sure you read up to stay ahead of the game!
Shoot Day Essentials
Shoot days are fun, but it takes a ton of prep. Here’s your guide to everything you need from pre-, during and post-shoot so you can enjoy the day and focus on getting the best content.
Social Media Advice to Ditch in 2024
One thing that’s guaranteed with social media- it’s always changing. We’ve sifted through the noise for you. Here’s a list of what social media “advice” to leave in 2023.
Time Saving Tips For Content Creation
It’s no secret that content creation is time-consuming, and sometimes even draining. Here are our top tips for staying on top of social media burnout as the end of the year approaches.
Five Holiday Content Ideas
The holiday season is here, and it's the perfect time to shine on socials! Whether you're a e-commerce businesses, local retailers, or service providers, these ideas will help you boost engagement, drive sales, and spread the cheer.
A Social Media Guide To The Holidays
If you don’t have a social media manager to help you during the holiday season, this blog will do it. We spill the tea on the best social media practices that will help drive sales, boost engagement and amp up the momentum so you can SLEIGH (slay) through the holiday season.
Growing Your Instagram and TikTok
Instagram and TikTok are essential platforms everyone needs to be on- and when paired together with a killer strategy can do wonders for your business. If you find Instagram and/or TikTok a bit a landline - you’re in the right place. Let’s get into it!
Social Media Metrics 101
We get it - pulling together metrics and social media reports when numbers ain’t your thing can be daunting! Here’s your social media metrics 101 rundown, including what KPIs you should be measuring depending on what goals you have for your social media. Let’s get into it…
Brands That Are Killing It On Socials
Marketing to Gen-Z is a fine art, but is more important than ever. 60% of TikTok users are Gen-Z’s, making them the biggest demographic for brands to target on social media. Here are some of our favourite brands that are killing it on socials with a Gen Z audience - and what lessons you can learn from them.
The Best Free Online Marketing Courses
We’ve got you- we've compiled a list of the best free online courses so you can level up with some new marketing skills. Here are our favourite four websites to find informative free courses! Happy upskilling!
Humanising Your Brand On Social Media
By keeping it real, you can establish meaningful connections with your audience, build trust, and increase brand loyalty. Here are some of our tips to help you humanise your brand on social media.
Organising a Chaotic Camera Roll
Structure is where creativity can thrive! Here are some of the best practical ways we organise our camera rolls at Digital Influence - tried and tested - to help you bring order to the chaos and streamline your content creation process.
Top Tips to Managing Multiple Social Media Accounts
With the new discourse around burnout & social media managers - this blog is for you guys. Whether you’re managing multiple accounts, or just 1, these tips will help you steer clear from the burnout.
Your Posting Schedule For The Week
Feeling uninspired with content ideas… we’ve got you. We’ve done the thinking for your content ideas this week so you have no excuses to get on your content game besties!
ChatGPT: To Use or Not To Use?
ChatGPT and other AI tools are here for good.. here’s how to navigate them on social media. We’ve learnt how to work with it to get the best out of it - here’s a rundown of our top tips!
Community Is Not Just Another Buzzword
The word✨community ✨ feels like another buzzword, but community is THE single most powerful factor in growing and cultivating an engaged audience. Here are our top tips for cultivating a meaningful community…