Understanding human behaviour allows brands to craft strategies that resonate deeply with audiences. In this blog, we’ll explore 5 psychology phenomena that brands use today and how.

Maintaining strong organic reach on platforms like Instagram and TikTok has become increasingly challenging, as many users express. Recent shifts, including the anticipated TikTok ban in January and the usual seasonal impact of summer, have contributed to a noticeable decline in organic reach and engagement.

Few brands have mastered the art of reactive marketing quite like the @bratz. This iconic doll brand has reinvented itself for the digital age, consistently delivering timely and on-brand content that resonates with their audience and keeps them at the forefront of pop culture conversations.

We’re in the thick of the vibrant energy of Notting Hill Carnival szn, where brands have had a unique opportunity to roll out creative social media campaigns and tap into culture. Navigating campaigns requires a balance of authenticity, cultural sensitivity, and creativity.

The demure trend has taken social media by storm. But as brands jump on the bandwagon to capitalize on the trends popularity, where do we draw the line between trendsetting and authenticity?

Marc Jacobs' recent collaboration with TikTok influencer Nara Smith has sparked both praise and controversy in the marketing world. While the campaign successfully leveraged Smith's massive following with a seemingly perfect collaboration, seamlessly interweaved with Nara’s unique content style, it raises important questions about idea ownership and ethical practices in influencer marketing.

We’ve all seen brands post content that revolves around seasons, holidays and special events. But have you ever wondered why so much effort is invested in creating seasonal content? There’s a strategic purpose behind it that goes beyond joining in on “festivities”.

As the TikTok ban looms over us, businesses and creators, based all over the world, worry about how this will effect their community, sales and ultimately, their livelihood. Although we still have a long time before the app is officially banned, prepping ahead is key.

Brands are now encouraging and urging employees to take part in their content, as well as some even encouraging building their own personal brands on social media. ECG is one of the most effective ways to advocate for your brand, authentically.

As a brand navigating social media, it's tempting to fixate on vanity metrics—the flashy numbers that seemingly validate your online presence; however, beneath the surface, virality often falls short of portraying success. Read this blog to find out what really matters.

Consumers crave connection more than ever nowadays - even from brands, and UGC allows brands to foster that connection. Keep reading to learn more about the power of UGC, as well as see real-life case studies from successful brands.

The new and viral “faceless marketing” trend is all over everyone’s feeds, with faceless accounts using money marketing and click bait titles. So what exactly is faceless marketing? Why is it blowing up right now? Keep reading ‘cause the tea is hot.

Tracking your analytics on a weekly and monthly basis on social media allows you to track your performance; however, we rarely hear about the importance of quarterly reporting and how valuable it is in driving more informed decisions in your social media strategy. In this blog, we’ll dive into quarterly reporting, making data-driven decisions and show you how to plan for Q2.

Storytelling is all the hype, but product-based businesses have faced challenges drawing the line between being “too personal” and holding a “professional front”. In this blog, we’ll break down exactly how product-based brands can infuse storytelling into their content, while still making their products the main attraction.

The “TikTok ban” bill was passed on March 13th and has caused outrage amongst small businesses, creators and users. In this blog post, we'll explore the reasons behind the ban, its potential implications, and what you can do to prepare for the changes ahead.

Social media is getting more saturated and refining your content is more important than ever. This blog cuts through all the BS, giving you 6 real reasons why you’re not growing, based on the content we see ‘flop’.

Research suggests consumers decide whether to engage with content in just 1.7 seconds, meaning that you have a minimal window of time to capture the attention of users and entice them to continue watching. This is why you need killer hooks!

Reesa Teesa’s 50-part TikTok series narrating the crazy story about her ex-husband is taking the internet by storm. With growing over 2.7M followers, with over 15M likes and 100M + views across all videos, in just over a week - it’s safe to say we have things to learn from her.

40% of gen-z searches on social media as opposed to Google. Both Instagram and TikTok are huge search engines, so knowing where and how to add the right keywords is essential to get your content shown to the right people.

TikTok came out with 2 major updates in the past couple of weeks which completely changes the future of content creation on the app.