ABOUT us.
Digital Influence was born from the demand of supporting brands connect to the modern, gen-z social media culture. We live and breathe gen-z and infuse it in everything we do, from strategy curation, creative direction, content creation, copy and more. Keep reading for more on our story & philosophy.
WHAT WE DO best.
We help brands connect to consumers and deliver real results through our gen-z marketing approach, all while tailoring every strategy to your unique brand identity. We know what it takes to get people’s attention, to engage with content and ultimately, to convert.
OUR story.
The roots of our agency were planted in the summer of 2022, with a mission to bridge the gap between brands and modern-day social media culture after witnessing brands fail in their attempts to be relatable, as well as a general lack of understanding of this arena amongst our clients.
Why do we believe catering to gen-z is so important? Because we firmly believe that the youth is the future. Regardless of your business's demographic, gen-z marketing is never a miss. With this generation being the biggest online consumers, speaking their language is an absolute necessity for your social media presence and fostering a connected community.
Unlike most social media agencies, our team is made up of gen-z and infused in everything we do, from creative direction, strategy, content creation, copy and more. We know what it takes to get people’s attention, to engage with content and ultimately, to buy.
OUR PHILOSOPHY
The four pillars that drives everything we do.
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Perfection is out and relatability is in. Consumers are a lot smarter and more discerning with what brands they choose to follow and trust. People crave connection online, which is why we prioritize authentic & organic content that connects you to your audience.
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No two brands are the same and therefore, require a fully tailored approach. We harness your unique brand identity and customize each strategy and all content to help you stand out from the crowd. We’ve worked with minimal, luxurious interior design studios, to bold & daring restaurants to produce vastly different, yet successful content.
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We infuse gen-z marketing in everything we do to help you connect to the biggest online consumers, as well as stay in business for the long run. After all, the youth is the future.
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Data drives our decisions. Every account and the insights they provide tell a different story. We rely on them to communicate what works & what doesn’t, as well as to optimize our strategies continually. By leveraging data, we aim to always create better content for our clients.
MEET THE founder.
Meet Miriam, the driving force behind the Digital Influence Agency. In the ever-evolving landscape of social media, Miriam's relentless drive to disrupt the status quo stems from a deep understanding of the untapped potential that gen-z marketing holds.
Her unique background in science makes her a great strategist, as her numbers-driven brain gives her an uncanny ability to spot patterns, uncover hidden correlations, and discern underlying connections between seemingly disparate elements. Her background in psychology, from her Master's degree, enables her to delve into the minds of consumers, understanding their motivations, behaviours, and desires. This invaluable psychological perspective allows her to direct content that emotionally connects with the target audience, fostering genuine engagement and brand loyalty.
With her finger on the pulse of the latest trends and insights, she's committed to propelling brands ahead in the digital realm.
what clients have said…