Maintaining strong organic reach on platforms like Instagram and TikTok has become increasingly challenging, as many users express. Recent shifts, including the anticipated TikTok ban in January and the usual seasonal impact of summer, have contributed to a noticeable decline in organic reach and engagement.

It’s no secret that Gen-Z are using TikTok as a search engine. In this blog, we’ll explore what this means for you and how you can optimise your content accordingly.

Staying on top of social media trends and updates is a full-time job in itself - here’s your one-stop article of all the latest updates across Instagram, TikTok and LinkedIn that could help you refine your strategies.

We’re halfway through 2024 and it may be time for a mid-year review of strategy. Is your TikTok strategy performing and meeting your desired KPIs? How can you strengthen your strategy? As TikTok continues as a key player in the social media landscape, brands have unparalleled opportunities to connect with Gen-Z audiences in creative and engaging ways.

More creators than ever are complaining about low views on TikTok. 99% of the time, we will be able to pinpoint the issue in user’s accounts by looking at their profile and content; however, this time round, the complaints are valid. Is TikTok in it’s flop era? Will it ever come out?

The more social media evolves, the smarter consumers get and the harder it feels for creators to create content that captures their attention. To help you break through the noise, we've compiled five engaging content ideas that have a track record of performing well.

As the TikTok ban looms over us, businesses and creators, based all over the world, worry about how this will effect their community, sales and ultimately, their livelihood. Although we still have a long time before the app is officially banned, prepping ahead is key.

The “TikTok ban” bill was passed on March 13th and has caused outrage amongst small businesses, creators and users. In this blog post, we'll explore the reasons behind the ban, its potential implications, and what you can do to prepare for the changes ahead.

Reesa Teesa’s 50-part TikTok series narrating the crazy story about her ex-husband is taking the internet by storm. With growing over 2.7M followers, with over 15M likes and 100M + views across all videos, in just over a week - it’s safe to say we have things to learn from her.

TikTok came out with 2 major updates in the past couple of weeks which completely changes the future of content creation on the app.

Instagram and TikTok video content has drastically changed in recent months. Read this blog to find out what type of content works and what doesn’t.

2024 just started, but the memes and trends are rolling in at full speed. Read up to get ahead!

It’s no secret that content creation is time-consuming, and sometimes even draining. Here are our top tips for staying on top of social media burnout as the end of the year approaches.

The holiday season is here, and it's the perfect time to shine on socials! Whether you're a e-commerce businesses, local retailers, or service providers, these ideas will help you boost engagement, drive sales, and spread the cheer.

If you don’t have a social media manager to help you during the holiday season, this blog will do it. We spill the tea on the best social media practices that will help drive sales, boost engagement and amp up the momentum so you can SLEIGH (slay) through the holiday season.

Instagram and TikTok are essential platforms everyone needs to be on- and when paired together with a killer strategy can do wonders for your business. If you find Instagram and/or TikTok a bit a landline - you’re in the right place. Let’s get into it!

We get it - pulling together metrics and social media reports when numbers ain’t your thing can be daunting! Here’s your social media metrics 101 rundown, including what KPIs you should be measuring depending on what goals you have for your social media. Let’s get into it…

Marketing to Gen-Z is a fine art, but is more important than ever. 60% of TikTok users are Gen-Z’s, making them the biggest demographic for brands to target on social media. Here are some of our favourite brands that are killing it on socials with a Gen Z audience - and what lessons you can learn from them.

By keeping it real, you can establish meaningful connections with your audience, build trust, and increase brand loyalty. Here are some of our tips to help you humanise your brand on social media.

Unfortunately, dealing with negative comments is part of the game in social media. Here’s our fool-proof guide on how to deal with the haters 😉