Organising a Chaotic Camera Roll
Structure is where creativity can thrive 🤳
As a marketer, you're no stranger to the importance of visual content. Your camera roll is likely filled with a mixture of photos, videos, and graphics that you've collected over time. To effectively manage and create engaging content for your brand's social media platforms, it's super important to keep your camera roll organized.
Here are some of the best practical ways we organise our camera rolls at Digital Influence - tried and tested - to help you bring order to the chaos and streamline your content creation process! Get ready to Marie Kondo your camera roll…
delete unnecessary photos 🙅♀️
It's time to declutter your camera roll. Delete any duplicate or low-quality photos and videos that you no longer need. Be ruthless in your approach, as this will make it easier to manage your media moving forward- but keep in mind that B-Roll content can always be super useful.
Our top tip: Dedicate some time every week to declutter your camera roll so you can stay on top of your media before it feels chaotic or becomes a bigger task. Regularly deleting unnecessary photos is a major key in streamlining your content creation and bringing you order and clarity. Not the most glamorous task but an important one!
Get on your folders & Album game 🗂
Folders are your besties in the content creation game! Organise your content into folders based on themes, campaigns, platforms or dates. For example, you might have folders for "Instagram," "TikTok," "Product Shots," and “Content Shoot - 8th April” (you can be more specific to your brand and/or campaign too! This streamlines your editing process drastically.
If you work with a team of social media professionals, consider using collaborative tools or platforms designed for content management. This allows team members to access and contribute to your organised media library seamlessly.
Let’s say you’ve just wrapped up a client shoot where multiple people were filming content- this is a great way for the whole team to have access and also acts as a way to back up your content. This takes us to our next point….
Our top tip: Shared Folders on iCloud are a great way for multiple team members to contribute to an organised media library seamlessly. If you’re an Android user, no we’re not talking about an actual cloud- you can also create shared folders on the Google Photos App.
Back up your content 🤳
This is your reminder to back up your content!! Make sure to back up your photos, videos and graphics regularly to prevent losing them. You can use cloud storage services like Google Drive or Dropbox to back up your photos.
Safeguard your content by creating a consistent backup strategy. Regularly back up your camera roll to ensure you never lose important media due to technical issues or accidents.
Our Top Tip: Back up both the raw footage and final versions. It’s always handy to keep raw footage as you never know when in the future you’ll need it- especially if you’re dealing with clients!
Summary
An organised camera roll is a vital asset for social media managers- it streamlines your processes and simplifies content creation. Remember, organising your camera roll isn't a "one and done" deal. Regularly sift through your media to get rid of anything outdated or just plain boring. With an organised camera roll at your disposal, you'll be better equipped to create engaging and cohesive content for your brand's social media presence.
