Understanding human behaviour allows brands to craft strategies that resonate deeply with audiences. In this blog, we’ll explore 5 psychology phenomena that brands use today and how.

Maintaining strong organic reach on platforms like Instagram and TikTok has become increasingly challenging, as many users express. Recent shifts, including the anticipated TikTok ban in January and the usual seasonal impact of summer, have contributed to a noticeable decline in organic reach and engagement.

Few brands have mastered the art of reactive marketing quite like the @bratz. This iconic doll brand has reinvented itself for the digital age, consistently delivering timely and on-brand content that resonates with their audience and keeps them at the forefront of pop culture conversations.

We’re in the thick of the vibrant energy of Notting Hill Carnival szn, where brands have had a unique opportunity to roll out creative social media campaigns and tap into culture. Navigating campaigns requires a balance of authenticity, cultural sensitivity, and creativity.

The demure trend has taken social media by storm. But as brands jump on the bandwagon to capitalize on the trends popularity, where do we draw the line between trendsetting and authenticity?

It’s no secret that Gen-Z are using TikTok as a search engine. In this blog, we’ll explore what this means for you and how you can optimise your content accordingly.

Staying on top of social media trends and updates is a full-time job in itself - here’s your one-stop article of all the latest updates across Instagram, TikTok and LinkedIn that could help you refine your strategies.

Marc Jacobs' recent collaboration with TikTok influencer Nara Smith has sparked both praise and controversy in the marketing world. While the campaign successfully leveraged Smith's massive following with a seemingly perfect collaboration, seamlessly interweaved with Nara’s unique content style, it raises important questions about idea ownership and ethical practices in influencer marketing.

We’re halfway through 2024 and it may be time for a mid-year review of strategy. Is your TikTok strategy performing and meeting your desired KPIs? How can you strengthen your strategy? As TikTok continues as a key player in the social media landscape, brands have unparalleled opportunities to connect with Gen-Z audiences in creative and engaging ways.

More creators than ever are complaining about low views on TikTok. 99% of the time, we will be able to pinpoint the issue in user’s accounts by looking at their profile and content; however, this time round, the complaints are valid. Is TikTok in it’s flop era? Will it ever come out?

Meta has announced updates to its privacy policy, including their plan to utilise public posts, images, captions, comments, and Stories from Facebook and Instagram to train its artificial intelligence (AI) models. Here’s everything you need to know.

Instagram's Head, Mosseri, shared that the platform will not recommend Reels on the “Reels Feed”, “Explore” or as “Suggestions” if it exceeds 90 seconds. With long-form content having so many benefits, should you be posting it on Instagram?

We’ve all seen brands post content that revolves around seasons, holidays and special events. But have you ever wondered why so much effort is invested in creating seasonal content? There’s a strategic purpose behind it that goes beyond joining in on “festivities”.

The more social media evolves, the smarter consumers get and the harder it feels for creators to create content that captures their attention. To help you break through the noise, we've compiled five engaging content ideas that have a track record of performing well.

If you’ve experienced a decreased reach, low engagement or a standstill of follower growth on Instagram recently, it probably isn’t your strategy. Meta, Instagram’s parent company, has essentially released a pay-to-play subscription model, ranging up to $350 per month.

Instagram's algorithm, in particular, has undergone significant changes in recent years, and 2024 is no exception. In this blog post, we'll explore the latest updates to Instagram's algorithm, aiming to prioritise original creators.

As the TikTok ban looms over us, businesses and creators, based all over the world, worry about how this will effect their community, sales and ultimately, their livelihood. Although we still have a long time before the app is officially banned, prepping ahead is key.

Brands are now encouraging and urging employees to take part in their content, as well as some even encouraging building their own personal brands on social media. ECG is one of the most effective ways to advocate for your brand, authentically.

As a brand navigating social media, it's tempting to fixate on vanity metrics—the flashy numbers that seemingly validate your online presence; however, beneath the surface, virality often falls short of portraying success. Read this blog to find out what really matters.

Consumers crave connection more than ever nowadays - even from brands, and UGC allows brands to foster that connection. Keep reading to learn more about the power of UGC, as well as see real-life case studies from successful brands.