The holiday season presents a unique opportunity to elevate your brand’s presence and connect with your audience in meaningful ways. Here are all the ways you can make the most of the season while staying true to your brand.

Visual storytelling taps into the brain’s ability to process images 60,000 times faster than text, making it a powerful tool for brands. For Gen Z, visuals are a language, and the challenge is not just to create content that looks good but to craft pieces that stop the scroll. Here's how.

Meta has announced that from December 31, 2024, Instagram will no longer let users follow hashtags — starting the new year with a big change. But before we panic and think hashtags are dead, let’s break down what this really means.

Bemi Orojuogun's TikTok content is a masterclass in unexpected viral marketing. Her seemingly simple videos of standing by buses have generated massive engagement and even a partnership with Jacquemus.

Creative food placement is one of today’s most captivating marketing tactics used by some of the most popular brands. This blog dives into the psychology behind using food to show why, and how it’s so effective.

TikTok’s collective microtrends are everywhere. Chances you’ve seen “brat summer” or “demure fall” all over your feed at some point. They’re shaping not only social media, but culture itself. Here’s everything you need to know about microtrends and their implications on how we consume content and brands market themselves.

Our 10 timeless evergreen content ideas that can help you break through the fog and keep your social media channels lively when experiencing a creative block.

Some brands have cracked the code to engage Gen Z authentically without relying on paid advertising. We’re taking a look into a few standout examples of organic social media success, and what makes these strategies so effective, particularly when targeting Gen Z’s.

Social media is Gen Z’s playground. Research from Later’s research team show that 73% of Gen Z spend more than three hours daily on social platforms. Whilst trends and preferences shift over time, social media remains the core place where they engage, discover products and connect with brands and people alike.

Trends have become a critical element in how brands connect with their audience, helping them remain relevant. But it's not enough to simply hop on every trend — you need to select trends strategically.

When was the last time you took a critical look at your social media profiles? The nature of business is that it always changes, which means your social media profile and content strategy also need constant refinement. Here’s how to identify when it’s time for an audit and how to DIY one yourself.

Deciding whether to partner with a social media agency is a major, and very necessary, consideration for any brand. Here’s a full breakdown of the pros and cons of hiring a freelance social media manager, a boutique or a larger social media agency to help you make the right decision.

Understanding human behaviour allows brands to craft strategies that resonate deeply with audiences. In this blog, we’ll explore 5 psychology phenomena that brands use today and how.

Maintaining strong organic reach on platforms like Instagram and TikTok has become increasingly challenging, as many users express. Recent shifts, including the anticipated TikTok ban in January and the usual seasonal impact of summer, have contributed to a noticeable decline in organic reach and engagement.

Few brands have mastered the art of reactive marketing quite like the @bratz. This iconic doll brand has reinvented itself for the digital age, consistently delivering timely and on-brand content that resonates with their audience and keeps them at the forefront of pop culture conversations.

We’re in the thick of the vibrant energy of Notting Hill Carnival szn, where brands have had a unique opportunity to roll out creative social media campaigns and tap into culture. Navigating campaigns requires a balance of authenticity, cultural sensitivity, and creativity.

The demure trend has taken social media by storm. But as brands jump on the bandwagon to capitalize on the trends popularity, where do we draw the line between trendsetting and authenticity?

It’s no secret that Gen-Z are using TikTok as a search engine. In this blog, we’ll explore what this means for you and how you can optimise your content accordingly.

Staying on top of social media trends and updates is a full-time job in itself - here’s your one-stop article of all the latest updates across Instagram, TikTok and LinkedIn that could help you refine your strategies.

Marc Jacobs' recent collaboration with TikTok influencer Nara Smith has sparked both praise and controversy in the marketing world. While the campaign successfully leveraged Smith's massive following with a seemingly perfect collaboration, seamlessly interweaved with Nara’s unique content style, it raises important questions about idea ownership and ethical practices in influencer marketing.