Humanising Your Brand On Social Media

It’s all about ✨authenticity✨

If you’re marketing to Gen-Z’s, it’s more important than ever to humanise your brand on social media. By keeping it real, you can establish meaningful connections with your audience, build trust, and increase brand loyalty. Here are some of our tips to help you humanise your brand on social media. You’re welcome 💫

Show the People Behind the Brand

The people are your heroes when it comes to marketing! Posting reel and/ or images of business owners and employees is the best way to humanise your brand online. This also builds trust by showing potential customers that it’s real people behind the brand, which makes users more likely to engage with your content.

You can hero the people of your brand by sharing behind-the-scenes content, such as a photo dump of your team at work or getting employees to jump on a fun trend. This allows the audience a glimpse into your day-to-day, humanising your brand and inviting real, authentic connection.

@joeandthejuice kill it when it comes to championing their staff on TikTok. Their strategy is focused solely on the people in the shop, which feels authentic and builds connection with their followers.

Define Your Brand's Personality

Defining your brand's personality is crucial to humanising your brand on social media. Determine what values and traits your brand embodies, and use them to guide your social media content and your tone of voice (TOV) in community management. This will help you create a consistent voice across all your social media platforms.

@innocent have created a quirky, funny personality on their socials - take a look at their Instagram bio alone! Remember, the key is to have fun with it- there’s no rules when it comes to defining your brand!

Engage with Your Audience

Engaging with your audience is a great way to humanise your brand on social media. Respond to comments and messages, ask for feedback, and participate in conversations. This will show your audience that you care about their opinions and are interested in building a relationship with them, and will also keep your engagement up. A staple in social media marketing is great and consistent community engagement.

Beauty Influencer @MikaiMcDermont regularly uses the ‘reply as video’ feature on TikTok to directly make content that is speaking to her audience. This builds trust & makes the audience feel seen, heard and more importantly listened to. A major key to creating an engaged audience!

Share User-Generated Content

Sharing user-generated content (UGC) is another great way to humanise your brand on social media. This shows that you value your customers and appreciate their support. You can share customer reviews, photos, and videos on your social media platforms. Plus, it’s a quick content idea which can streamline your content generation time!

@nyxcosmetics_uk regularly repost UGC that feature their products. Here they’ve reposted a makeup look featuring NYX products that beauty influencer @sourandnasty created. A great way to spotlight your community.

Embrace the Good and the Bad

Embrace the good and the bad that comes with the day to day life of running your business and/or brand. Use social media as an opportunity to keep it real’ with your followers- and not just stick to the highlights.

Share real-life anecdotes, mistakes you’ve learnt along the way and even BTS ‘fails’. It will inspire your followers to be more authentic with the way they interact with your brand, and humaise your brand because guess what… things dont always go to plan 100% of the time and it’s normal!

A great way to do this is to share stories as and when. Here we @digitalinfluenceagency_ shared a real-life BTS anecdote of a recent shoot day. Being transparent with your community communicates with them that they can trust you.

Summary

By following these tips, you can humanise your brand on social media and build stronger relationships with your audience. Remember, humanising your brand is no longer an option, it's an absolute necessity in today's highly competitive social media world. Happy creating 🤳