Maintaining strong organic reach on platforms like Instagram and TikTok has become increasingly challenging, as many users express. Recent shifts, including the anticipated TikTok ban in January and the usual seasonal impact of summer, have contributed to a noticeable decline in organic reach and engagement.

Staying on top of social media trends and updates is a full-time job in itself - here’s your one-stop article of all the latest updates across Instagram, TikTok and LinkedIn that could help you refine your strategies.

Meta has announced updates to its privacy policy, including their plan to utilise public posts, images, captions, comments, and Stories from Facebook and Instagram to train its artificial intelligence (AI) models. Here’s everything you need to know.

Instagram's Head, Mosseri, shared that the platform will not recommend Reels on the “Reels Feed”, “Explore” or as “Suggestions” if it exceeds 90 seconds. With long-form content having so many benefits, should you be posting it on Instagram?

The more social media evolves, the smarter consumers get and the harder it feels for creators to create content that captures their attention. To help you break through the noise, we've compiled five engaging content ideas that have a track record of performing well.

If you’ve experienced a decreased reach, low engagement or a standstill of follower growth on Instagram recently, it probably isn’t your strategy. Meta, Instagram’s parent company, has essentially released a pay-to-play subscription model, ranging up to $350 per month.

Instagram's algorithm, in particular, has undergone significant changes in recent years, and 2024 is no exception. In this blog post, we'll explore the latest updates to Instagram's algorithm, aiming to prioritise original creators.

Instagram and TikTok video content has drastically changed in recent months. Read this blog to find out what type of content works and what doesn’t.

2024 just started, but the memes and trends are rolling in at full speed. Read up to get ahead!

It’s no secret that content creation is time-consuming, and sometimes even draining. Here are our top tips for staying on top of social media burnout as the end of the year approaches.

The holiday season is here, and it's the perfect time to shine on socials! Whether you're a e-commerce businesses, local retailers, or service providers, these ideas will help you boost engagement, drive sales, and spread the cheer.

If you don’t have a social media manager to help you during the holiday season, this blog will do it. We spill the tea on the best social media practices that will help drive sales, boost engagement and amp up the momentum so you can SLEIGH (slay) through the holiday season.

Instagram and TikTok are essential platforms everyone needs to be on- and when paired together with a killer strategy can do wonders for your business. If you find Instagram and/or TikTok a bit a landline - you’re in the right place. Let’s get into it!

We get it - pulling together metrics and social media reports when numbers ain’t your thing can be daunting! Here’s your social media metrics 101 rundown, including what KPIs you should be measuring depending on what goals you have for your social media. Let’s get into it…

Marketing to Gen-Z is a fine art, but is more important than ever. 60% of TikTok users are Gen-Z’s, making them the biggest demographic for brands to target on social media. Here are some of our favourite brands that are killing it on socials with a Gen Z audience - and what lessons you can learn from them.

By keeping it real, you can establish meaningful connections with your audience, build trust, and increase brand loyalty. Here are some of our tips to help you humanise your brand on social media.

Unfortunately, dealing with negative comments is part of the game in social media. Here’s our fool-proof guide on how to deal with the haters 😉

Feeling uninspired with content ideas… we’ve got you. We’ve done the thinking for your content ideas this week so you have no excuses to get on your content game besties!

The word✨community ✨ feels like another buzzword, but community is THE single most powerful factor in growing and cultivating an engaged audience. Here are our top tips for cultivating a meaningful community…

These are some of the most common mistakes we see on social media that can be detrimental to not only your growth but your overall brand image. We’ve compiled all of them in a blog and given you what to do instead! Keep reading and see if you’re guilty of any of them…