THE BLOG
get the latest scoop about everything happening in the social media world.
THE DIGITAL INFLUENCE BLOG
*
THE DIGITAL INFLUENCE BLOG *
Your Posting Schedule For The Week
Feeling uninspired with content ideas… we’ve got you. We’ve done the thinking for your content ideas this week so you have no excuses to get on your content game besties!
ChatGPT: To Use or Not To Use?
ChatGPT and other AI tools are here for good.. here’s how to navigate them on social media. We’ve learnt how to work with it to get the best out of it - here’s a rundown of our top tips!
Community Is Not Just Another Buzzword
The word✨community ✨ feels like another buzzword, but community is THE single most powerful factor in growing and cultivating an engaged audience. Here are our top tips for cultivating a meaningful community…
Common Social Media Mistakes
These are some of the most common mistakes we see on social media that can be detrimental to not only your growth but your overall brand image. We’ve compiled all of them in a blog and given you what to do instead! Keep reading and see if you’re guilty of any of them…
The Only Marketing Glossary You’ll Need
New to the social media marketing game or a small business owner trying to get your head around social media? We’ve been there before (we all have to start somewhere!) and it can feel overwhelming to start. Here’s a list of the key terms you’ll need to know. You’re welcome!
The Rise of UGC Creators 🤳
User-generated content creators are here to stay! Let’s get into why adapting your marketing strategy to using more UGC creators may be the best thing for growing an engaged community, and how you can adapt your marketing strategies to leverage this powerful, inexpensive trend.
How To Approach Threads
Whether you’re a business owner, freelancer or creator - you’re probably stressing about how to approach the new app. Since it’s only been out for about 10 days, we’re no experts, but we’ve collected everything we have observed so far and dropped it in this blog.
How To Get Over Your Fear Of Showing Up Online
Have loads of content ideas, want to put yourself out there but the fear of showing up online holding you back? We get it—showing up online can be a little nerve-wracking…
Your Engagement Doesn’t ALWAYS Matter
While engagement is a super important metric, it isn’t something we always look at with our clients, because hot take, it doesn’t always matter for certain posts.
All of TikTok’s newest features explained
We’re giving you a full rundown on all the recent updates on TikTok…
Why Comparison Is A Dangerous Game For Your Socials
Looking at competitors’ social media to draw inspiration can be really healthy, but comparing numbers and engagement is a fast route to killing your social strategy. Read to find out why.
Making The Most Of The Photo Dump
There’s a science to the perfect ‘effortless’ photo dump. Hint: It actually takes some effort. We’re spilling the tea on how to create the perfect Gen Z-approved photo dump, and how brands & creators can incorporate them into their social media strategy.
TikTok Is In Its Growth Era.
TikTok is coming for the big players Amazon (with their shop), Google (with their search engine) and YouTube (video + search engine). Keep reading to find out more!
Combatting Burnout in the Creator Economy
It’s mental health awareness month & in today's fast-paced digital era, creators and artists are constantly under pressure to produce innovative and captivating content.
The Myth of Virality and Why the Long Game is often a Better Route
Viral content has seemed to become the ‘Holy Grail’ for many brands. The idea of reaching millions of people overnight is incredibly tempting. But chasing virality can be just that… fleeting.
Creating A Strong Instagram Aesthetic: The Basics.
Instagram is a visual platform, and having a strong brand aesthetic on the platform is essential to building a great brand presence. It helps you stand out from the crowd, isn’t that what we all want?
The Content Creation Tools Every Marketer Needs RN.
Creating high-quality content that engages your target audience can be time-consuming and challenging. Here’s a roundup of the best tools we recommend to level up your game on social media!
How to Use TikTok to Boost Your Brand Awareness and Reach Gen Z
This blog is for older gen-z, millennials and older generations, marketing their brands on TikTok and failing. We’ll tell you exactly how to use TikTok to your advantage.
All Of Instagram’s Newest Features EXPLAINED
There’s been a lot of Instagram updates recently, so we’re laying them all out for you in this blog. Say goodbye to the confusion and questioning!
Verified? The Scoop on INSTAGRAM and Twitter Blue Checkmarks
It used to be a status symbol, but now everyone’s verified. You’re probably wondering why, and if it’s right for your business… keep reading to find out.