Creating A Strong Instagram Aesthetic: The Basics.
An aesthetically pleasing IG grid isn’t just pretty, it sets up a strong brand aesthetic. Keep reading to hear more…
Instagram is a visual platform, and having a strong brand aesthetic on the platform is essential to building a great brand presence. A strong brand aesthetic can help you stand out from the crowd, attract your ideal audience, and create a cohesive and memorable brand image. Let’s get into our top tips for creating a strong aesthetic!
Choose a colour palette that resonates with your brand
Choose a colour palette that resonates with your brand, and be consistent with it. Colour is an essential element of your brand aesthetic. Choose a colour palette that aligns with your brand identity and stick to it consistently. This is key for your feed to look cohesive and instantly recognisable. Not sure where to start? Creating a mood board is a great way to figure out your style. Look at other Instagram pages for inspo! Include a mix of quotes, images, patterns and textures to elevate your aesthetic game!
At Digital Influence we use a bright and fresh colour scheme to reinforce our brand look and feel - like the bright & bold red & green, to show be like to take risks in social media, and we don’t like sticking to the rules!
Utilise and highlight & reel covers
Crafting the perfect cover for your Reels & IG highlights is essential to drawing in viewers and keeping them engaged with your content. It also gives your followers an idea of what to expect from your videos. A win-win in our books! You don’t have to be a professional designer to create these, there are loads of free templates in Canva that you can get started on!
Create beautiful Instagram Stories
Instagram Stories are an excellent way to showcase your brand aesthetic in a more casual and behind-the-scenes way. They’re perfect for sharing behind-the-scenes content, engaging with your audience and showcasing your brand's personality.
P.S. You can also use Instagram's built-in features such as their engagement stickers (highly recommend), as well as GIFs, filters and more, to add some personality to your stories.
Plan in advance
This one is super key! The secret to curating a strong Instagram aesthetic is to plan ahead - that way you can show your value and entice followers, right out the gate.
Pro Tip: You can use third-party planning apps such as Preview, UNUM or Later to see how your feed will look in advance and ensure you’re using your brand colours consistently. Rearrange or swap out content by dragging and dropping posts from your Media Library until you’ve found the best composition for your feed! They all usually have a monthly fee to pay, but we have an alternative! Our Notion Content Calendar Template is a one-off purchase, that allows you to plan your feed in advance too. Get it below!
SUMMARY
Creating a strong brand aesthetic on Instagram takes time, effort, and consistency, but an IG feed is an essential marketing tool. Remember, building a brand is a long-term process, so be patient, stay consistent, have fun with it and keep evolving your brand aesthetic over time!
