Why Comparison Is A Dangerous Game For Your Socials
Comparison is killing your social media strategy. Here’s why 💭
Looking at competitors’ social media to draw inspiration can be really healthy, but comparing numbers and engagement is a fast route to killing your social strategy. Here’s why…
Drawing inspiration ✅ vs Comparison ❌
It's easy for brands to get caught up in the comparison game. With the ever-growing presence of larger brands online, it's natural for smaller businesses or accounts to feel overwhelmed and get into a comparison rut. However, constantly comparing yourself to bigger brands can be detrimental to your marketing efforts and overall brand identity.
Let’s look at how you should be exploring your brand’s marketing based on the size of your account and embrace your uniqueness. Focusing on your own lane has never been more important!
Your strategy should depend on your follower count 🤳
Hear us out on this one... It's more than just copying the big brands because they’re at a larger following than your brand. It's about recognising your follower number and knowing what your content should aim to do. Because honestly speaking, an account at 50k is at a very different stage from an account with 2k. Why? They need very different things to make them grow ✨ Here’s all the tea on what different-sized accounts need to grow ☕️🐸
Our Top Tips for Growth 🤸♀️
Here are our tips on how you should be approaching your strategy based on your followers:
Less than 1k - experiment like your life depends on it! It’s a blessing that you don't have tens of thousands of eagle eyes watching you so really try every possibility, have fun and find what works for YOU.
1k to 5k - It’s all about that buzzword we can’t stop hearing: ✨community✨You have a base of followers, now it’s time to build a community rather than a following. Amp up your community management game and centre your content around really seeing and championing your community.
5k - 10k - Your community is getting bigger, the next stage of growth? Credibility. Show why your brand is an expert in what you do. It’s now time to position yourself as a thought leader or tastemaker in your industry
10k - 50k - You have all this data, it’s time to put reliable systems in place that you know have worked. Whether it’s methods of content creation, types of hooks or certain templates, review all the data you have and stick to what has been tried and tested to see results.
Summary
This is your reminder to look for inspiration, but the key is to adapt your strategy to your specific account and content pillars.
So, in summary, stop looking at 50k+ accounts and simply follow what they are doing now. It’s easy to forget that to build their following, they had to go through different steps, and change their strategy as they grew to reflect on where they were on their journey. If you want similar growth, you need to go through the motions as well. What do you think? Let’s chat in the comments below ⬇️
