The Content Creation Tools Every Marketer Needs RN.
Content is king, but let’s be real…it’s time-consuming.
Content is king in marketing, but creating high-quality content that engages your target audience can be time-consuming and challenging. Here’s a roundup of the best tools we recommend to level up your game on social media, whether you’re a marketer yourself or a business owner wearing all the hats, including social media marketing.
CANVA
This one is a given! An easy-to-use graphic design tool that allows you to create stunning visuals, social media posts, and other marketing materials with ease. There are also loads of pre-made templates for beginners or you can create designs from scratch. It’s your one-stop destination for graphic design! They have even introduced an AI tool, that allows users to type in what they want to create, which AI will then do for you! Hello graphic design assistant…
Grammarly
There’s nothing worse than sending out a newsletter or social post and spotting a typo after. This is where Grammarly comes into play. Think of it as your virtual proofreader. It checks for grammar and spelling mistakes so you can create error-free content and offers suggestions to improve your writing style. It also offers a plagiarism checker to ensure your content is original! A win-win in our books. You can download it as an extension in your browser, for free!
Google Analytics
Google Analytics is a powerful analytics tool that helps you track your website's traffic and user behaviour. With Google Analytics, you can see which pages on your site are the most popular, how long users are staying on your site, and where they are coming from. This can help you optimise your content strategy if driving more traffic to your site is a goal of yours.
Later
Later is a social media management tool that allows you to schedule social media posts, monitor brand mentions, and analyse social media performance. With Later, you can manage multiple social media accounts in one place, including Instagram, TikTok, Twitter, Facebook, LinkedIn & Pinterest, saving you time and streamlining your social media strategy. You can pull up graphs, generated by Later, for your social reports! A top tip is to pull metric graphs from Later and embed them into your social reports!
ChatGPT
You’ve probably been living under a rock if you haven’t heard of ChatGPT by now. AI (artificial intelligence) is taking the marketing world by storm. Type in a question or command and within seconds you’ll get a response. Losing your creative flow writing captions? ChatGPT to the rescue! It’s important to note that human touch will always prevail when it comes to copywriting, but using ChatGPT as your foundation and editing around it based on your brand TOV (tone of voice) & key messaging can really work wonders!
SUMMARY
These are some of the best content creation tools every marketer (and business owner) should have in their back pocket. Whether you use these or not is entirely up to you, there’s a whole heap of tools out there, but these are the ones we recommend to streamline your content creation process & optimise your content strategy. Make sure you weigh out the pros and cons based on your content strategy. Happy marketing!
