Latest Social Media Updates: What You Need to Know

Staying on top of social media trends and updates could be a full time job in itself - here’s your one stop article of all the latest updates across Instagram, TikTok and LinkedIn that could help you refine your strategies.

TikTok’s Latest

1. Upload Thumbnails on TikTok Videos

   TikTok now allows users to upload custom thumbnails for their videos. This feature can significantly enhance the visual appeal of your content and improve click-through rates by making your videos stand out in the feed.

2. TikTok Playbook for Small Businesses

   TikTok has released a comprehensive playbook designed to help small businesses maximize their presence on the platform. This guide offers valuable insights and strategies tailored for small business success. You can download the playbook here.

3. TikTok x EventBrite Partnership

   TikTok has announced a new partnership with EventBrite, allowing users to link directly to public events. This integration simplifies the promotion of events on TikTok, making it easier to drive attendance and engagement.

4. Ad Restrictions for Teens

   In a move to protect younger users, TikTok has implemented new restrictions on ads targeted at teens. Advertisers in the US only can no longer use personalized targeting to reach this demographic, ensuring a safer online environment for younger audiences.

TikTok has annouced partnership with EventBrite. You will now be able to link through to public events, making it easier to promote your events in TikTok 👀

Instagram’s Latest

1. AI Studio Launch in the US
   Instagram is rolling out its AI Studio in the US, a tool that allows users to create conversational AIs. These AIs can answer common direct messages and story replies in your voice, refine responses based on your content, and provide facts about you. This feature can streamline customer interactions and enhance user engagement.

2. Profile Layout Changes
   Instagram is removing the 'number of posts' count from the top of user profiles. Now, profiles will only display the number of followers and following. This change aims to shift the focus from quantity to quality of content.

3. Experimenting with Notes
   Instagram is testing a new feed filter within the Reels tab called 'Notes.' This feature will display only Reels that have notes attached to them, potentially offering a new way to engage with content.

4. Multiple Tracks for Reels
   Users can now add up to 20 different audio tracks to a single Reel. This update provides more creative flexibility and can help make your content more dynamic and engaging.

@creators recently announced the update of up to 20 audio tracks on reels- where you’ll also be able to create your own unique audio mix that will be attributed to you. Pretty cool!

LinkedIn’s Latest

1. Sponsored Newsletters
   LinkedIn has introduced a new feature allowing users to promote their newsletters through sponsored ads. This can help increase reach and subscriptions, making it a valuable tool for content marketers and businesses looking to expand their audience.

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