We get it - pulling together metrics and social media reports when numbers ain’t your thing can be daunting! Here’s your social media metrics 101 rundown, including what KPIs you should be measuring depending on what goals you have for your social media. Let’s get into it…

Marketing to Gen-Z is a fine art, but is more important than ever. 60% of TikTok users are Gen-Z’s, making them the biggest demographic for brands to target on social media. Here are some of our favourite brands that are killing it on socials with a Gen Z audience - and what lessons you can learn from them.

We’ve got you- we've compiled a list of the best free online courses so you can level up with some new marketing skills. Here are our favourite four websites to find informative free courses! Happy upskilling!

By keeping it real, you can establish meaningful connections with your audience, build trust, and increase brand loyalty. Here are some of our tips to help you humanise your brand on social media.

Structure is where creativity can thrive! Here are some of the best practical ways we organise our camera rolls at Digital Influence - tried and tested - to help you bring order to the chaos and streamline your content creation process.

With the new discourse around burnout & social media managers - this blog is for you guys. Whether you’re managing multiple accounts, or just 1, these tips will help you steer clear from the burnout.

Feeling uninspired with content ideas… we’ve got you. We’ve done the thinking for your content ideas this week so you have no excuses to get on your content game besties!

ChatGPT and other AI tools are here for good.. here’s how to navigate them on social media. We’ve learnt how to work with it to get the best out of it - here’s a rundown of our top tips!

The word✨community ✨ feels like another buzzword, but community is THE single most powerful factor in growing and cultivating an engaged audience. Here are our top tips for cultivating a meaningful community…

These are some of the most common mistakes we see on social media that can be detrimental to not only your growth but your overall brand image. We’ve compiled all of them in a blog and given you what to do instead! Keep reading and see if you’re guilty of any of them…

New to the social media marketing game or a small business owner trying to get your head around social media? We’ve been there before (we all have to start somewhere!) and it can feel overwhelming to start. Here’s a list of the key terms you’ll need to know. You’re welcome!

User-generated content creators are here to stay! Let’s get into why adapting your marketing strategy to using more UGC creators may be the best thing for growing an engaged community, and how you can adapt your marketing strategies to leverage this powerful, inexpensive trend.

Whether you’re a business owner, freelancer or creator - you’re probably stressing about how to approach the new app. Since it’s only been out for about 10 days, we’re no experts, but we’ve collected everything we have observed so far and dropped it in this blog.

Have loads of content ideas, want to put yourself out there but the fear of showing up online holding you back? We get it—showing up online can be a little nerve-wracking…

While engagement is a super important metric, it isn’t something we always look at with our clients, because hot take, it doesn’t always matter for certain posts.

Looking at competitors’ social media to draw inspiration can be really healthy, but comparing numbers and engagement is a fast route to killing your social strategy. Read to find out why.

It’s mental health awareness month & in today's fast-paced digital era, creators and artists are constantly under pressure to produce innovative and captivating content.

Viral content has seemed to become the ‘Holy Grail’ for many brands. The idea of reaching millions of people overnight is incredibly tempting. But chasing virality can be just that… fleeting.

Creating high-quality content that engages your target audience can be time-consuming and challenging. Here’s a roundup of the best tools we recommend to level up your game on social media!

It used to be a status symbol, but now everyone’s verified. You’re probably wondering why, and if it’s right for your business… keep reading to find out.