THE BLOG
get the latest scoop about everything happening in the social media world.
THE DIGITAL INFLUENCE BLOG
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THE DIGITAL INFLUENCE BLOG *
All the Tea on Faceless Marketing
The new and viral “faceless marketing” trend is all over everyone’s feeds, with faceless accounts using money marketing and click bait titles. So what exactly is faceless marketing? Why is it blowing up right now? Keep reading ‘cause the tea is hot.
Why Quarterly Reporting Is More Valuable In Social Media
Tracking your analytics on a weekly and monthly basis on social media allows you to track your performance; however, we rarely hear about the importance of quarterly reporting and how valuable it is in driving more informed decisions in your social media strategy. In this blog, we’ll dive into quarterly reporting, making data-driven decisions and show you how to plan for Q2.
Infusing Storytelling as a Product-Based Brand
Storytelling is all the hype, but product-based businesses have faced challenges drawing the line between being “too personal” and holding a “professional front”. In this blog, we’ll break down exactly how product-based brands can infuse storytelling into their content, while still making their products the main attraction.
What The US TikTok Ban Means For Businesses & Creators
The “TikTok ban” bill was passed on March 13th and has caused outrage amongst small businesses, creators and users. In this blog post, we'll explore the reasons behind the ban, its potential implications, and what you can do to prepare for the changes ahead.
6 Reasons Why You’re Not Growing on Social Media
Social media is getting more saturated and refining your content is more important than ever. This blog cuts through all the BS, giving you 6 real reasons why you’re not growing, based on the content we see ‘flop’.
The Video Hooks You Need To Be Using (With Examples)
Research suggests consumers decide whether to engage with content in just 1.7 seconds, meaning that you have a minimal window of time to capture the attention of users and entice them to continue watching. This is why you need killer hooks!
What We Can Learn About Storytelling, From “Who TF Did I Marry”
Reesa Teesa’s 50-part TikTok series narrating the crazy story about her ex-husband is taking the internet by storm. With growing over 2.7M followers, with over 15M likes and 100M + views across all videos, in just over a week - it’s safe to say we have things to learn from her.
A Guide To Search Engine Optimisation on TikTok & Instagram
40% of gen-z searches on social media as opposed to Google. Both Instagram and TikTok are huge search engines, so knowing where and how to add the right keywords is essential to get your content shown to the right people.
TikTok's Shift to Original Content Post UMG's Music Exit & Landscape Video Push
TikTok came out with 2 major updates in the past couple of weeks which completely changes the future of content creation on the app.
AI, Deep Fakes and Social Media Marketing
You’ve probably heard heard or seen videos using people’s faces or voices for marketing purposes WITHOUT the person’s consent. Whether you’re an individual or a brand, posting content online puts you at risk of being ‘deep faked’.
Top Performing Instagram versus TikTok Video Content
Instagram and TikTok video content has drastically changed in recent months. Read this blog to find out what type of content works and what doesn’t.
How To Create A Successful Social Media Strategy
All the steps we take to create successful social media strategies for our clients, so you can too.
The Biggest Memes On Social Media RN
2024 just started, but the memes and trends are rolling in at full speed. Read up to get ahead!
2024 Social Media Predictions
Everything we’re predicting for 2024, social media-wise. Make sure you read up to stay ahead of the game!
Shoot Day Essentials
Shoot days are fun, but it takes a ton of prep. Here’s your guide to everything you need from pre-, during and post-shoot so you can enjoy the day and focus on getting the best content.
Social Media Advice to Ditch in 2024
One thing that’s guaranteed with social media- it’s always changing. We’ve sifted through the noise for you. Here’s a list of what social media “advice” to leave in 2023.
Time Saving Tips For Content Creation
It’s no secret that content creation is time-consuming, and sometimes even draining. Here are our top tips for staying on top of social media burnout as the end of the year approaches.
Five Holiday Content Ideas
The holiday season is here, and it's the perfect time to shine on socials! Whether you're a e-commerce businesses, local retailers, or service providers, these ideas will help you boost engagement, drive sales, and spread the cheer.
A Social Media Guide To The Holidays
If you don’t have a social media manager to help you during the holiday season, this blog will do it. We spill the tea on the best social media practices that will help drive sales, boost engagement and amp up the momentum so you can SLEIGH (slay) through the holiday season.
Growing Your Instagram and TikTok
Instagram and TikTok are essential platforms everyone needs to be on- and when paired together with a killer strategy can do wonders for your business. If you find Instagram and/or TikTok a bit a landline - you’re in the right place. Let’s get into it!