THE BLOG
get the latest scoop about everything happening in the social media world.
THE DIGITAL INFLUENCE BLOG
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THE DIGITAL INFLUENCE BLOG *
Common Social Media Mistakes
These are some of the most common mistakes we see on social media that can be detrimental to not only your growth but your overall brand image. We’ve compiled all of them in a blog and given you what to do instead! Keep reading and see if you’re guilty of any of them…
The Only Marketing Glossary You’ll Need
New to the social media marketing game or a small business owner trying to get your head around social media? We’ve been there before (we all have to start somewhere!) and it can feel overwhelming to start. Here’s a list of the key terms you’ll need to know. You’re welcome!
The Rise of UGC Creators 🤳
User-generated content creators are here to stay! Let’s get into why adapting your marketing strategy to using more UGC creators may be the best thing for growing an engaged community, and how you can adapt your marketing strategies to leverage this powerful, inexpensive trend.
How To Approach Threads
Whether you’re a business owner, freelancer or creator - you’re probably stressing about how to approach the new app. Since it’s only been out for about 10 days, we’re no experts, but we’ve collected everything we have observed so far and dropped it in this blog.
How To Get Over Your Fear Of Showing Up Online
Have loads of content ideas, want to put yourself out there but the fear of showing up online holding you back? We get it—showing up online can be a little nerve-wracking…
Your Engagement Doesn’t ALWAYS Matter
While engagement is a super important metric, it isn’t something we always look at with our clients, because hot take, it doesn’t always matter for certain posts.
Why Comparison Is A Dangerous Game For Your Socials
Looking at competitors’ social media to draw inspiration can be really healthy, but comparing numbers and engagement is a fast route to killing your social strategy. Read to find out why.
Combatting Burnout in the Creator Economy
It’s mental health awareness month & in today's fast-paced digital era, creators and artists are constantly under pressure to produce innovative and captivating content.
The Myth of Virality and Why the Long Game is often a Better Route
Viral content has seemed to become the ‘Holy Grail’ for many brands. The idea of reaching millions of people overnight is incredibly tempting. But chasing virality can be just that… fleeting.
The Content Creation Tools Every Marketer Needs RN.
Creating high-quality content that engages your target audience can be time-consuming and challenging. Here’s a roundup of the best tools we recommend to level up your game on social media!
Verified? The Scoop on INSTAGRAM and Twitter Blue Checkmarks
It used to be a status symbol, but now everyone’s verified. You’re probably wondering why, and if it’s right for your business… keep reading to find out.
Are Instagram Reels dead?
Static feed posts have made a comeback on Instagram after a very long time of Reels being the format that ruled over your social media success or failure. We‘re super happy about this and you’ll understand why in a second. Buckle up, we’ll share all the juicy details and how you can navigate this change in today’s blog.
How To Get Over Your Content Rut
If you’re dreading creating content and showing up for your online community - something’s got to change! It shouldn’t be a chore, and if it feels like one, we’ve got some life-changing tips for you to implement as soon as now.
Why We Like Outbound Engagement
Outbound engagement gets a bad rap and it’s cause some of you are bad at it. In this blog, we break down our approach and why it works!
6 WAYS To Market To Gen Z
Enough talk on gen-z marketing. In this blog, we’re giving you practical ways you can marketing towards gen z!
TikTok’s Scandal On ‘Heating’ Videos
TikTok has been exposed to be using a technique called ‘heating’, which uses human intervention to make videos go viral. So is there an algorithm? Can my video go viral? We break it all down in this blog.
TikTok Is The Future For All.
Yes, TikTok is the future, even if your brand doesn’t target Gen Z. Read more about how to leverage this platform for ANY brand in ANY industry.
The Rise of Everyday Influencers
Celebrities like the Kardashians are being slammed on a daily & everyday people, like Alix Earle, are rising to fame. Read this blog to find out more about why this shift is happening.
Why Keeping It Simple Is The Best Social Media Strategy
We’re always told to be the authority when presenting ourselves online. While this is true & helpful, there are a lot of misconceptions surrounding this piece of advice, which we’re clearing up in this blog!
What Works Versus What Doesn’t on Social Media
Far too often, we’re all sucked into those types of videos that tell us that this *ONE* hack will change the game for our social media & help us grow over 500,000 followers overnight… Time for a reality check!