We’re halfway through 2024 and it may be time for a mid-year review of strategy. Is your TikTok strategy performing and meeting your desired KPIs? How can you strengthen your strategy? As TikTok continues as a key player in the social media landscape, brands have unparalleled opportunities to connect with Gen-Z audiences in creative and engaging ways.

More creators than ever are complaining about low views on TikTok. 99% of the time, we will be able to pinpoint the issue in user’s accounts by looking at their profile and content; however, this time round, the complaints are valid. Is TikTok in it’s flop era? Will it ever come out?

Meta has announced updates to its privacy policy, including their plan to utilise public posts, images, captions, comments, and Stories from Facebook and Instagram to train its artificial intelligence (AI) models. Here’s everything you need to know.

Instagram's Head, Mosseri, shared that the platform will not recommend Reels on the “Reels Feed”, “Explore” or as “Suggestions” if it exceeds 90 seconds. With long-form content having so many benefits, should you be posting it on Instagram?

We’ve all seen brands post content that revolves around seasons, holidays and special events. But have you ever wondered why so much effort is invested in creating seasonal content? There’s a strategic purpose behind it that goes beyond joining in on “festivities”.

The more social media evolves, the smarter consumers get and the harder it feels for creators to create content that captures their attention. To help you break through the noise, we've compiled five engaging content ideas that have a track record of performing well.

If you’ve experienced a decreased reach, low engagement or a standstill of follower growth on Instagram recently, it probably isn’t your strategy. Meta, Instagram’s parent company, has essentially released a pay-to-play subscription model, ranging up to $350 per month.

Instagram's algorithm, in particular, has undergone significant changes in recent years, and 2024 is no exception. In this blog post, we'll explore the latest updates to Instagram's algorithm, aiming to prioritise original creators.

As the TikTok ban looms over us, businesses and creators, based all over the world, worry about how this will effect their community, sales and ultimately, their livelihood. Although we still have a long time before the app is officially banned, prepping ahead is key.

Brands are now encouraging and urging employees to take part in their content, as well as some even encouraging building their own personal brands on social media. ECG is one of the most effective ways to advocate for your brand, authentically.

As a brand navigating social media, it's tempting to fixate on vanity metrics—the flashy numbers that seemingly validate your online presence; however, beneath the surface, virality often falls short of portraying success. Read this blog to find out what really matters.

Consumers crave connection more than ever nowadays - even from brands, and UGC allows brands to foster that connection. Keep reading to learn more about the power of UGC, as well as see real-life case studies from successful brands.

The new and viral “faceless marketing” trend is all over everyone’s feeds, with faceless accounts using money marketing and click bait titles. So what exactly is faceless marketing? Why is it blowing up right now? Keep reading ‘cause the tea is hot.

Tracking your analytics on a weekly and monthly basis on social media allows you to track your performance; however, we rarely hear about the importance of quarterly reporting and how valuable it is in driving more informed decisions in your social media strategy. In this blog, we’ll dive into quarterly reporting, making data-driven decisions and show you how to plan for Q2.

Storytelling is all the hype, but product-based businesses have faced challenges drawing the line between being “too personal” and holding a “professional front”. In this blog, we’ll break down exactly how product-based brands can infuse storytelling into their content, while still making their products the main attraction.

The “TikTok ban” bill was passed on March 13th and has caused outrage amongst small businesses, creators and users. In this blog post, we'll explore the reasons behind the ban, its potential implications, and what you can do to prepare for the changes ahead.

Social media is getting more saturated and refining your content is more important than ever. This blog cuts through all the BS, giving you 6 real reasons why you’re not growing, based on the content we see ‘flop’.

Research suggests consumers decide whether to engage with content in just 1.7 seconds, meaning that you have a minimal window of time to capture the attention of users and entice them to continue watching. This is why you need killer hooks!

Reesa Teesa’s 50-part TikTok series narrating the crazy story about her ex-husband is taking the internet by storm. With growing over 2.7M followers, with over 15M likes and 100M + views across all videos, in just over a week - it’s safe to say we have things to learn from her.

40% of gen-z searches on social media as opposed to Google. Both Instagram and TikTok are huge search engines, so knowing where and how to add the right keywords is essential to get your content shown to the right people.