The holiday season presents a unique opportunity to elevate your brand’s presence and connect with your audience in meaningful ways. Here are all the ways you can make the most of the season while staying true to your brand.

Visual storytelling taps into the brain’s ability to process images 60,000 times faster than text, making it a powerful tool for brands. For Gen Z, visuals are a language, and the challenge is not just to create content that looks good but to craft pieces that stop the scroll. Here's how.

Bemi Orojuogun's TikTok content is a masterclass in unexpected viral marketing. Her seemingly simple videos of standing by buses have generated massive engagement and even a partnership with Jacquemus.

Creative food placement is one of today’s most captivating marketing tactics used by some of the most popular brands. This blog dives into the psychology behind using food to show why, and how it’s so effective.

TikTok’s collective microtrends are everywhere. Chances you’ve seen “brat summer” or “demure fall” all over your feed at some point. They’re shaping not only social media, but culture itself. Here’s everything you need to know about microtrends and their implications on how we consume content and brands market themselves.

Our 10 timeless evergreen content ideas that can help you break through the fog and keep your social media channels lively when experiencing a creative block.

Some brands have cracked the code to engage Gen Z authentically without relying on paid advertising. We’re taking a look into a few standout examples of organic social media success, and what makes these strategies so effective, particularly when targeting Gen Z’s.

Social media is Gen Z’s playground. Research from Later’s research team show that 73% of Gen Z spend more than three hours daily on social platforms. Whilst trends and preferences shift over time, social media remains the core place where they engage, discover products and connect with brands and people alike.

Trends have become a critical element in how brands connect with their audience, helping them remain relevant. But it's not enough to simply hop on every trend — you need to select trends strategically.

Understanding human behaviour allows brands to craft strategies that resonate deeply with audiences. In this blog, we’ll explore 5 psychology phenomena that brands use today and how.

Maintaining strong organic reach on platforms like Instagram and TikTok has become increasingly challenging, as many users express. Recent shifts, including the anticipated TikTok ban in January and the usual seasonal impact of summer, have contributed to a noticeable decline in organic reach and engagement.

Few brands have mastered the art of reactive marketing quite like the @bratz. This iconic doll brand has reinvented itself for the digital age, consistently delivering timely and on-brand content that resonates with their audience and keeps them at the forefront of pop culture conversations.

We’re in the thick of the vibrant energy of Notting Hill Carnival szn, where brands have had a unique opportunity to roll out creative social media campaigns and tap into culture. Navigating campaigns requires a balance of authenticity, cultural sensitivity, and creativity.

The demure trend has taken social media by storm. But as brands jump on the bandwagon to capitalize on the trends popularity, where do we draw the line between trendsetting and authenticity?

Marc Jacobs' recent collaboration with TikTok influencer Nara Smith has sparked both praise and controversy in the marketing world. While the campaign successfully leveraged Smith's massive following with a seemingly perfect collaboration, seamlessly interweaved with Nara’s unique content style, it raises important questions about idea ownership and ethical practices in influencer marketing.

We’ve all seen brands post content that revolves around seasons, holidays and special events. But have you ever wondered why so much effort is invested in creating seasonal content? There’s a strategic purpose behind it that goes beyond joining in on “festivities”.

As the TikTok ban looms over us, businesses and creators, based all over the world, worry about how this will effect their community, sales and ultimately, their livelihood. Although we still have a long time before the app is officially banned, prepping ahead is key.

Brands are now encouraging and urging employees to take part in their content, as well as some even encouraging building their own personal brands on social media. ECG is one of the most effective ways to advocate for your brand, authentically.

As a brand navigating social media, it's tempting to fixate on vanity metrics—the flashy numbers that seemingly validate your online presence; however, beneath the surface, virality often falls short of portraying success. Read this blog to find out what really matters.

Consumers crave connection more than ever nowadays - even from brands, and UGC allows brands to foster that connection. Keep reading to learn more about the power of UGC, as well as see real-life case studies from successful brands.