There is not just one way to grow on social media, and that includes ‘niching down’. In this blog we break down when you should niche down & when you shouldn’t (chances are, you shouldn’t).

Read more to learn how to stand out from the crowd on social media, truly be different and give people a reason to follow you.

Do trending audios really work on social media? There are so many trend alerts & apps to help creators determine what’s trending, but in this blog we’re uncovering the truth behind them and breaking down what really matters.

These are some of our favourite top-creators on TikTok, who have all grown 2 million + followers, created an entire brand for themselves and been able to branch out in other business ventures. Let’s analyse what they do well together and infuse it in your social media strategy.

2023 is just around the corner - in this blog, we’re dishing out our social media predictions, from trends to filming style and more, all for the upcoming year.

It’s not too late to begin your journey with content creation, but since people have started, things have changed. What’s worked for creators in the past, won’t always work now. In this blog, we spill everything you need to know about social media if you’re a new content creator or business.

There’s so much going on during the holiday season. It’s the busiest time for businesses! Here’s a guide on everything you need to know, so you can create an action plan to make sales during the holidays with ease.

Should you post photos on Instagram? This blog tells you all about what Instagram is looking for in your content, and whether Instagram is still a place where you should be posting photos. Read the blog for a run down of data-driven information about what will give you the best results for your social media.

Everything you need to know about the TikTok algorithm, as well some information about TikTok’s internal goals, leaked by the New York Times. In this blog, we break down everything into actionable steps so you can grow your TikTok account in 2022 and 2023.

Often times, your social media content strategy is confused with your social media growth strategy. The two are not the same, and you need both. Your content strategy is there to help convert your audience, while your growth strategy is there to help you get exposure, visibility and the obvious - grow on social media.

TikTok or Instagram… the big debate. Which one is better? Which one makes you grow faster? Which one is most sustainable? Read more on the blog for the scoop.

TikTok is competing with Google. The app that used to be looked down on for teens dancing while being bored during lockdown, is now on track to triple sales with a predicted $12 billion in sales, and has businesses frantically learning how to navigate the app.

What’s the ideal Hashtag Strategy for Instagram? How your Instagram Hashtag Strategy needs to change based on the new algorithm change.