The Best Content Creation Practices on TikTok in 2023
Views aren’t given out as easily anymore. You’ve got to earn them and here’s how.
We won’t go on about how powerful TikTok is, I’m sure you’ve heard it all by now. And if not, we have 2 whole blogs dedicated to convincing you to use TikTok over Instagram which you can read here and here. If you’re already convinced, but you’re struggling to succeed on TikTok, then this blog is for you. We’re outlining the best practices for content creation, because views just aren’t given out as easily anymore. Read along to learn how to earn them.
POSTING CADENCE
We’ve grown accounts by posting 3x a week, but we recommend posting as much as possible on TikTok, with a minimum of 1x per day (if possible). This increases your chances of videos performing well, speeds up your growth and helps establish your brand in early days. This isn’t a long-term strategy but as you grow your community, you can always lower your posting cadence. Remember that no matter your audience size, if your goal is growth, then increase your posting cadence!
CONSISTENCY
This goes without saying, but staying consistent with your posting schedule can make or break your growth. Let us put it like this: the recommended amount is posting 1x per day; however, if you can only film and post 3x per week, it’s better to stick to posting 3x per week, rather than burning yourself out, posting 1x per day for 2 weeks then ghosting for another week. That’s why it’s sometimes best to gradually work your way up, but whether you post 1x per day, 3x per week, even 1x per week — always ensure that you are consistent with that schedule.
VIDEO QUALITY
Video quality is a big factor for video performance in 2023. Now, this isn’t always true, as it’s a known fact that some viral videos are always the worst quality; however, this is usually when the video is entertaining and applicable to everyone. The majority of our clients and blog readers are more niched down and want to use social media to drive traffic to their website and conversions. In this case, entertaining content shouldn’t be 100% of your strategy, and therefore, video quality matters! Our top tip for video quality is filming with your back camera on your iPhone, as well as setting up in front of natural, bright light. If this isn’t available (especially during those winter months), get yourself a high quality, powerful ring light, like this one we use.
GET TO THE POINT
People’s attention spans are shorter than EVER, and TikTok’s contribution to the rise in short form video content has probably majorly contributed to that… and it won’t be changing anytime soon so stop waffling! Get to the point quickly, and here are a few ways you can do that…
cut out your breaths & pauses during your talking videos
jot down some notes before you start talking on camera - it helps!
use hooks and PSA these don’t only need to be words like “I don’t know who needs to hear this”. While that is a great hook, you can also use hooks without words, like Meredith Dixbury does, by using her intriguing foundation technique, that has never been seen before and definitely stops your scroll. This could be a great option for product based businesses, and don’t forget to be innovative, like Meredith is!
STOP BEING BORING
One of our top tips that we always advocate for on TikTok are not which hashtags & keywords to use, but rather to be innovative. It’s so important to do competitor research, and this is what we do almost every day with every one of our clients. It involves a lot of scrolling and a lot of research. The key with this is figuring out how you can add to the mix of what is already been said/ shared within your industry.
Let’s say, you’re a wellness influencer, and everyone is sharing low vibe things they’ve cut out in their life in a video. Think about your experience and what you can add to that video, without repeating the same thing others are saying. Is there something you cut out that you haven’t heart anyone else cut out? Share it! You can also be innovative by sharing content that hasn’t yet been shared within your industry. For example, if you’re a makeup brand and you see a viral video on “BookTok” (TikTok for books), try to apply it to your industry/ brand.
GIVE OR ENTERTAIN
When watching your videos, your viewers have got to be receiving something, and that can 1) value and/or 2) entertainment. Here are some examples of giving value…
sharing a hack
sharing knowledge
share an inspirational/ motivational message
add your take to a trending topic (conversational)
share your unpopular opinion (controversial)
And here are some examples of giving entertainment…
telling an interesting story
trends/ relatable content/ pranks etc.
HOPING ON TRENDS
No, we’re talking about the Reels type pointing/ lip synching sounds. That’s turning old school, which is a whole other topic. We’re talking about trending audios whether that’s lip synching, a trending topic or even one’s that you can make with CapCut templates (P.S. CapCut is official partner with TikTok so we recommend this platform). This requires you to do research, at least 1x per week to find out what is trending. If you want to eliminate that, subscribe to our newsletter below in which we share 5 TikTok trends every Monday so you don’t have to do the research! Don’t get us wrong, this doesn’t mean you hop on every single trend - be intentional with the trends you create and make sure you have something new to add. On TikTok, it’s a game of innovation always.
