What’s New At Digital Influence HQ
We’ve been werking 💅
We’ve been bussyy over the last few months launching new services, securing and onboarding new clients and our usual content creation mode. Here’s what we’ve been up to lately, we’ve been workkiing but we’re all about celebrating the wins along the way!
OUR FIRST AMPLIFY CLIENT
We’ve recently launched AMPLIFY, our programme that aims to amplify the stories and voices of minority-owned businesses by offering complimentary content shoots. We know how powerful social media can be in spreading a message and boosting sales, and that’s why we’re offering a complimentary social media shoot for 1 minority-owned business, every quarter, based in London.
We had the pleasure of shooting at Café Palestina last week for our first-ever AMPLIFY project. Café Palestina is a cosy spot located in Tufnell Park, North London. They serve authentic Palestinian food, as well as having crafts, books and pictures on display to raise awareness of the ongoing Palestinian struggle. Are you a minority-owned business that could be the right fit for AMPLIFY? Enquire HERE.
Our Founder, Miriam, shooting at Café Palestina for out first ever AMPLIFY client.
CLIENT WINS
We’ve seen some pretty great results with all our clients, like our client Interior Fox, a women-led interior design studio. This month we’ve seen two viral videos on their TikTok, and one viral Carousel post on their Instagram! And no, we didn’t do it through integrating trends, or anything like that… actually, the total opposite. We pick the sounds we use carefully for Interior Fox, to match their brand identity, which is generally soft, beautiful, soothing music to match the gorgeous professional images we showcase. Check out the results below!
This Carousel on Instagram reached almost 30K accounts, which is huge for 1) a static post and 2) an account with 17.7K followers, and the majority of them were new accounts, which naturally resulted in a huge spike of followers (to be exact, approximately 500 new followers).
These two videos on TikTok performed really well for an account with just over 4K followers!
We’ve also been busy working with a new client, a healthy fast-food restaurant, Choppaluna. We’ve built a new social strategy across Instagram and TikTok, been going in-store for content shoots (which has been super fun!) and revamped their feed with watertight branding.
Their before and after is telling! Before they were using a lot of user-generated content, created by influencers who went to their restaurant, which is great, but what’s even better in addition to that, is infusing your own brand identity & personality within your content — and that’s exactly what we did!
A REVAMPED NEWSLETTER: THE Z GAZETTE
So what’s a gazette? The definition of a gazette is a newspaper or a journal, so with our new & revamped newsletter, we’re delivering your social media “gazette”, every Monay, straight to your inbox! So what's new with the newsletter? Nothing – except it's way better. You're still getting your scoop on the social media news, as well as your 5 trending content ideas, but we're just adding way more value. See for yourself and subscribe here.
AND LASTLY, A NEW SERVICE.
We’ve launched a NEW service, today! We wanted to come up with a way to help you and give you fully personalised social media advice in an affordable way, so we launched our IG & TikTok Audit! This is our 1-Off service that allows us to have our expert eyes on your IG & TikTok accounts and give you actionable advice on how to…
optimize your profiles,
create better content,
achieve your goals through your copy (sales, more website clicks, etc.)
So what happens after you book your IG & TikTok Audit? Within 5 days of purchasing, you get a personalised video from our Founder, Miriam, walking you through all the actionable advice you need to take to improve your social media accounts. Since it’s coming up to Black Friday weekend, you can get it for 30% off today (£125/£87.50) until SUNDAY the 26th. Click here to book your IG & TT Audit!
SUBSCRIBE TO THE Z GAZETTE 🗞
Join our newsletter to receive all the relevant social media news, as well as 5 FREE TikTok content ideas every Monday. Get your gazette below!
